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Daniel Adrian's Blog

A hand-drawn charcoal sketch on brown paper. A happy, glowing cartoon character labeled 'CLIENT' is giving a shining seed labeled 'TESTIMONIAL' to another character. This second character is smiling as they kneel in a garden, planting a seedling. In the background, several small plants with smiling faces are sprouting from the ground, labeled 'NEW CLIENTS'.
How to Get Testimonials and Referrals
A hand-drawn charcoal sketch on textured brown paper. The image shows a clipboard with a checklist. A hand is holding a pen and adding a checkmark to a box. A magnifying glass is positioned over the top of the checklist, enlarging the handwritten words "Onboarding Checklist".
New Client Onboarding Checklist
A hand-drawn charcoal sketch on textured brown paper showing an open wooden toolbox. The front of the box is labeled 'THE CLIENT-WINNING STARTER KIT'. Inside, the kit's contents are displayed as metaphorical tools: a small, friendly robot head labeled 'AI GUIDE', a wooden model of a bridge labeled 'OFFER BUILDER', and a stack of documents in a holder labeled 'TEMPLATES'.
Client-Winning Starter Kit
A high-contrast, hand-drawn illustration on textured brown paper. A silhouette of a person, the client, sits in a dark room under the word 'UNCERTAINTY'. A doorway opens, and a bright beam of light labeled 'WEEKLY UPDATE' cuts through the darkness, cast by a figure standing in the doorway, representing the marketer providing clarity.
How to Manage a Client Project
A hand-drawn charcoal sketch on brown paper, set at night. A friendly ground crew character with a headset smiles and uses two flashlights to guide a nervous-looking cartoon airplane, labeled 'NEW CLIENT', for a landing. The light from the flashlights illuminates the runway, revealing the words 'ONBOARDING PROCESS' and showing a clear, safe path.
How to Onboard a New Client
A hand-drawn charcoal sketch on textured brown paper. The illustration depicts a chasm separating two cliffs. On the left cliff, labeled 'PROBLEM', a sad cartoon character stands under a rain cloud. On the right cliff, labeled 'OUTCOME', a happy sun shines. In the middle, a helpful character is finishing a rope bridge, which has a wooden sign hanging from it that reads 'YOUR OFFER'.
How to Make an Offer That Sells
A hand-drawn charcoal sketch on textured brown paper. The illustration shows a friendly cartoon character dressed as an explorer, crouching and examining a trail of footprints with a large magnifying glass. The footprints lead to a happy group of characters gathered around a campfire, which is labeled 'Your Audience'.
How to Find Your Audience
A hand-drawn charcoal sketch on textured brown paper. A simple, calm cartoon-style person is sitting on a sturdy, three-legged wooden stool. The illustration represents stability, as each of the three legs is clearly labeled with a foundational element: 'Know', 'Like', and 'Trust'.
How to Build Trust with Content
A hand-drawn illustration of a marketing funnel showing why people fail at marketing. Stylized figures fall off the side of the cracked funnel, with labels pointing out the mistakes: 'Pitching too early,' 'No trust,' and 'No value.
Why Most People Fail at Marketing